Definitely! Corporate videos contribute to not only business development, but also help with creating brand awareness, building a strong corporate identity, and boosting sales and marketing.
What potential do corporate videos really have?
Video content is a more engaging than other media, but more than engaging, incorporating videos helps ranking with search engines, giving you an advantage over brands that don’t use them. In fact, 88 percent of businesses are already using video as part of their marketing strategy and plan to increase their video marketing spend in 2019.
Here’s some more numbers to put that in perspective:
Since we know YouTube is owned by Google, and it’s the second largest search engine, I would recommended uploading your videos directly to YouTube, before embedding the video to your website.
Before you start off creating videos it’s essential to know why you’re creating content, who you’re creating it for and most importantly, what you’d want it to achieve for your business.
What can Corporate Videos do for your business and brand?
Videos have secured an essential spot as part of any successful marketing campaign. It doesn’t get better than a viral video spreading the word about your brand. Your product will be out there in the forefront people’s minds.
Apart from functioning as an insightful way to engage viewers with the kind of products and service which your company deals with, video also give you an interactive platform for new launches.
As a vital part of your business, your brand is the essence of what you represent as a company. Video branding helps customers to identify with and recognize your brand and ultimately become a part of their preference. Having a smart promo video that encapsulates the essence of your brand will help keep customers hooked on to your services.
Tell a compelling story
Apart from selling and returns, videos are also a space to really connect with your viewers and I don’t mean just the brand and what you do, but who you really are as a company and what you stand for. This stimulates a sense of credibility with your potential customers.
You can use video to creatively tell a story about your company, its team, and testimonials from clients. This also helps showcase the kind of community built with your employees and customers.
Lastly, since you mentioned start up, the good thing about videos is that you can create these yourself and won’t have to shell off too much from your budget.
As a social media marketeer myself, I find it’s a sensible investment really, and I can think of no reason why you should miss out on the benefits of having a corporate video for your brand.