Your video quality is one of the ways to ensure that users come back to you and also refer you to others for the awesome content you create. Here are some of the things that you might miss out on.
Scope to clarify doubts
In a physical environment i.e a fitness studio or gym, people can clarify any doubts they have at the earliest and ensure that clients are convinced and satisfied at all times. But in an online environment, communicating and helping each client can be difficult. However cumbersome we suggest you ensure to clarify any doubts your clients have. You can assign anywhere from 15-30 minutes after every live-session for this purpose. With regards to pre-recorded videos, encourage users to ask questions in the comments section and take some time out to respond to every query.
Continuity of Videos
For great quality video, maintain the continuity of videos. Continuity with respect to the content created and video aesthetics. As an instructor you should be able to create content that best suits the needs of the users/clients. The workouts should be well scheduled and drafted that addresses most problems and queries of the user. It is crucial that the videos are brand compliant. The text graphics, color palette, font etc on the videos should help identify the studio or instructor’s brand.
The world is going through one of the most difficult times where people are stuck within their homes and trying to be most productive in the situation. It is important to create content that’s considerate and resourceful. For instance, if your routine includes squats with weights then switch your dumbbells with other easily available at home goods like a bag of sugar.
Create Quality Content
To create quality content, we suggest you pay attention to three major things
Aspect Ratios for Social Media: Every social media platform may have a particular aspect ratio that’s most suitable for videos. On Facebook, it’s recommended to have videos that are in 1:1 ratio.
Better Thumbnail for Facebook and YouTube: According to Octoly Magazine, it is important to make your thumbnails as engaging as possible while also using your thumbnail to tell a potential viewer what the video will be about.
Audio Quality: The audio quality of the video is as important as all other aspects and shouldn’t be compromised upon no matter what. Especially with fitness videos, poor audio quality can bring down the entire video for a user.
You can also check out this video by Peter McKinnon on 5 ways to INSTANTLY make BETTER VIDEOS!