Video content has certainly claimed a very large spot in the digital marketing space and learning how to optimize your videos will certainly help you with marketing your brand.
So why is video leading? Since YouTube is the second largest search engine out there, owned by Google; it’s no wonder why videos are the next big thing in online marketing. Videos also make better influences when it comes to customer’s purchase decision, in fact according to Hubspot, 90% of users say that product videos are helpful in the decision-making process, and 64% of users are more likely to buy a product online after watching a video.
If you haven’t already started with video content on your website, it’s about time you get started. You can learn about the simplest ways to add video to your website and ensure users get the best possible experience on any device from this guide by Google - https://developers.google.com/web/fundamentals/media/video
Now, coming to SEO optimization using video content, here’s a checklist you can go over to make sure your video are SEO optimized
Zero in on Video
Since you’ve mentioned hosting your videos on a website, a great way to begin would be by making a video the focus of your website. This saves users the trouble of having to scroll lengths to get to the video and search engine crawlers are also more likely to index a video better if it isn’t hidden.
Just like your website has a meta-title and meta-description, doing this for your videos will help Google identify your video and rank it higher in the results.
For Google to better understand the topic of your video make sure your video title, description, and tags are crisp with the precise intended keywords. Tools like Google Analytics can help
This is how search engines like Google understand exactly what your video content is all about and whether it is relevant to the keywords a user has searched for. Here is also where the content of your video becomes absolutely important for you to be able to transcribe it relevant keywords.
An engaging thumbnail
The aspect you might want to consider is an interesting thumbnail. It seems like a really minute detail but you’ll be surprised to know that thumbnails also influence the clicks your video receives from all the search results.
It might help to give thought in choosing a thumbnail that stands out to grab a user’s attention, since it’s the first thing they’ll see. Make sure that the thumbnail reflects the topic of the video well.
Create a Video Sitemap
Video sitemaps help access video content on your website in an organize manner, especially if you have a lot of videos hosted on your website.
Creating a separate video sitemap will give Google a better insight of which pages of your website have what kind of specific videos.
If you’re not sure how to go about creating one here’s a guide by Google to help out -https://support.google.com/webmasters/answer/80471?hl=en
Finally, a keen watchful eye on the webpage analytics will certainly help learn from measured performance. This will help give insights into what worked and what didn’t at every step of the way.
While all of this is strategy to get your video its deserved attention, it’s important not to lose sight of the primary objective of your videos- whether to entertain, educate, or really help a user, and this is what really determines if your video is successful or not.
I hope this was helpful and easy to follow, do leave your thoughts in the reply section below Good Luck!