If you’ve an offline physical studio and you’ve plans of moving online then this thread will be useful to you. We’ve understood four major steps that are involved in bringing your fitness/wellness studio online.
- Choose a Business Model
- Plan and Structure your Content
- Decide on Pricing
- Reach out to existing and potential clients
Choose a Business Model
One can decide on a business model based on two factors; your customer base and your transactional model.
What’s your customer base?*
It is important to understand who you are planning to create content for and what is the type of content you’ll be creating.
Private Training Model: Just like offering private training in a physical studio, you can also offer online private training to your clients. With private training your videos can exclusively be created and made accessible to a particular client. This model can be executed for your existing clients as well.
Group Training Model: As the name suggests, this is the type of training where you create fitness/wellness content for a group. Whether pre-recorded videos or live-streaming, the content is created for a group of people who have signed up with the trainer/instructor.
What’s your Transaction Mode?
After deciding on the customer base, now the studio/instructor needs to decide on their transaction model; Pay-per-video and Monthly subscription.
Pay-per-video: In this model, the user can pay a certain fee for every video/content that they want access to.
Monthly subscription: In this model, the user can pay a recurring monthly fee to access the videos. Similar to a streaming service subscription like Netflix, users can subscribe to your videos by paying a monthly fee.
We suggest you check out this brilliant article by Uscreen to know more about the transactional models.
Plan and Structure your Content
The second step is for the studio/instructor to decide what type of content they should create and how to easily create the content. Keeping in mind your consumer base, you can choose to have pre-recorded videos or live stream sessions for your clients. For pre-recorded videos we suggest the following tools;
Typito is an online video editing tool known as the Canva for videos. The tool allows you to easily edit the video and add text and other graphic overlays. The tool is a favourite for its user-friendly user-interface and experience.
Canva is an online graphic design platform that lets you create content for social media and several other platforms and purposes.
To live-stream video sessions, two of the most widely used tools for live-streaming are
These tools can be used to create content for your paid subscribers and also to create announcement posters/videos for marketing purposes. Apart from these tools, we also recommend the studio/instructors to go ahead and create a simple and helpful website. The website can be a portfolio of the different services you offer and can also include other basic information like contact info.
Decide on Pricing
As mentioned in the first step, there are two transactional models to choose from. As mentioned by Uscreen here is a glimpse of the pros and cons of both.
Pros and Cons of pay-per-video transactional model
Pros and Cons of Monthly Subscription
Reach out to clients
The final step to reach out to your existing and potential customers/clients and let them know of your online presence. You can do this with the help of your website, social media, emails and more. Use the mentioned mediums to reach out to your audience with information on the types of classes you’re conducting, how to sign up, etc.