According to Wyzowl, human attention span has significantly shrunk to 8.25 seconds. They mention that even though video holds human attention, an average length of video watched is 2.7 minutes.
As of March 2020, a LifeWay Research Study states that around half (52%) of pastors say they post the sermon online after the service is over, while 22% say they live stream the entire service and 10% say they live stream only the sermon.
A report released by Statista suggests that the average length of a video on YouTube is 11.7 minutes. A sermon can last anywhere from 20 minutes to an hour. You can choose to have the entire sermon video on YouTube similar to how the Elevation Church or the Saddleback churches have. But we recommend that you create smaller versions of the sermon to distribute on social media and publish on YouTube as well.
We came across an article written by HubSpot that speaks of the ideal length of videos for different social media platforms;
Instagram : 30 seconds
Twitter : 45 seconds
Facebook : 1 minute
YouTube : 2 minutes
Based on these stats we would like to recommend creating shorter versions of your video is always a good option. We would also like to highlight on some other perks of snackable videos;
- Snackable videos are diverse and can be shared among a wide range of social media platforms.
- Specific parts of the sermon can be highlighted and shared
- Easier to add subtitles for shorter videos
These videos can include branding elements like your logo, brand colors etc and be optimized for certain platforms. For instance, change the video ratio to 1:1 (square videos) for Facebook. You can use a tool like Typito to create snackable versions of the sermon video. Typito is now running a 50% off on all our annual plans for Churches to help them adapt to the sudden need to move online with videos. You can find more details here - link
Check out the video below to know more about creating shorter versions of your Sermon video on Typito.
We’ve also written another answer on the pros and cons of both live streaming and scheduled uploaded videos. Check that out here.