Hey, @Matthew. Thanks for the A2A. In fact, I have something of a checklist for creating amazing videos and I’m so happy to share with you guys. And, hey @andychen, thank you, you have done a very good job at pinpointing and explaining the importance of TIME for videos.
Nowadays people are consuming social media like anything and lengthy and long videos are the last thing they might want to stick to when with just a swipe they could get breathtaking contents.
So, when making videos, it’s very important that you have to cut out anything that is not helping you in your storytelling. In fact, the first 10 seconds of a video decide whether it will fly or not.
With that being said, I will move on to explaining the importance of having the following contents when you are about to create videos for social media.
- Different screen sizes
If you are creating videos for social media, you must be aiming for multiple platforms, right? Well, here is the catch.
Contents that you publish for social media only gives you instant mileage if it gets created just for it. That is, a 2-minute video you made for YouTube may not give you the same engagement it got from Twitter, and the same goes for Instagram.
Every platform has its own limitations, work around your contents to make it more engaging in each platform. For example, your 2-minute video has to be trimmed short to its bare essentials to get engagement on Instagram.
- Silent-proof or mute marketing
There was a time when people went watching videos on a muted mode in Facebook. Well, here is a subjective and personal opinion. For me, while scrolling down on Instagram, only when I get interested in the video thumbnail and the initial action I get from the videos will I ever unmute and decide to watch it, otherwise I will scroll down. I hope those who use Instagram can relate to this.
Moreover, people are using smartphones everywhere and this includes places where a smartphone with sounds coming out may seem a little not-okay.
So, in my opinion, tweaking your script a little bit and adding contents like highlighted texts and subtitles and captions will help a tone in making people interested in your content. Moreover, there will also be people who are not familiar with the sounds or language you use in your video.
And, there will also be people who have poor hearing or hearing disability. So tweaking contents a little bit so everyone can access it may not be a bad thing I guess. But finally, it’s your call.
- Highlighted text
You must be familiar with the highlighted text. This one is the killer when it comes to engaging social media videos. The text will complement your videos really well than anything. This will help you give people nice and good snackable content. A well-crafted video will also have the potential of virality. So when making videos and adding text to your videos, it will be good to ask for advice from your friends, peers or family. For this, you guys can use the Typito for Teams feature. You can easily add someone who can give you some pointers on creating videos, choosing colours and animations on texts. Collaborate and create something new.
- Importance of Storytelling
People like stories very much. You can use storytelling to engage with your audience. Stories are very much powerful in creating emotions. So get your storytelling right to get more likes, and shares in social media.
While making videos for social media, it’s always better to keep it - Short, simple and on point. Come up with a good video thumbnail is also very crucial.
I Hope this helps