A Yoga instructor, and for that matter any wellness and fitness instructor, has many options today to package their content and sell to their students. It can range from online courses on platforms like Teachable to monthly live class memberships to pre-recorded video modules or even one-time live workshops for prospects. Let’s try to understand how to unpack the options available here and decide what modules (or combination of modules) work well for each instructor.
P.S. We’ve prepared an exhaustive list of FAQs that might be useful for yoga, wellness, dance and fitness studios trying to move online. You can find it here:
You can choose between two video formats for your course module or even use both of them wisely; pre-recorded videos and live sessions.
Pre-recorded videos are videos shot and edited prior to its publishing. These types of videos are great for presenting ideas and also for marketing purposes. As they’re pre-planned the videos can be shot and edited better than usual. One of the major perks of pre-recorded videos is that it is always in the creator’s control. Your desired content and actual result can always match.
Pre-recorded videos enable better content circulation. The videos can be shared multiple times with a larger audience. Users can always view the videos based on their convenience.
As pre-planned, these videos can be edited to suit different social media platforms. For instance, the video can be put in a 1:1 ratio to suit Facebook better and 16:9 ratio for Instagram.
There is a scope to rectify glitches. Pre-recorded videos allow you to edit any unwanted part of the video to suit your best interests.
The biggest disadvantage of using pre-recorded video is that there may not be a real-time engagement with your audience. You can always nudge them to respond in the comments section but capturing their real-time reactions to your content can be difficult.
Within recorded videos you can find the following types;
> * Tutorial videos > * Do it with me videos
A tutorial video is an instructional type video where the instructor/trainer guides the user on how to do a particular routine/exercise. This type of video is good to introduce a new form of exercise or training to your clients. Here’s a tutorial dance workout video by Popsugar Fitness;
Do it with me videos are videos wherein you encourage participants to perform the fitness routine along with you. These videos range anywhere from 10-30 minutes. Chloe Ting’s YouTube channel has several videos of a similar fashion. Check out one of them here;
A live session or live streaming refers to streaming media that is simultaneously recorded and broadcast in real time. Live sessions are widely used by instructors and fitness studios to conduct Zumba and other forms of workout classes online. You can announce about a class you mean to conduct on social media or your website and choose a tool that best suits your needs to live stream the class. Some of the widely used tools for live streaming are YouTube Live, Facebook Live, and Zoom. You can also check out this thread where we talk about other alternate tools that let you live stream.
Check out this video from when famous fitness YouTuber Chloe Ting conducted a live session on YouTube;
Real-time engagement is the biggest advantage of live-streaming fitness classes/sessions. You can capture the participants’ reactions in real-time and also check out their progress too. Live streaming is best suited if you plan to have personal training sessions for certain users.
Live streaming sessions can be lengthy and may not hold on to the user’s attention till the end.
Because the video is recorded and simultaneously broadcast, there is no scope for glitches. The studio/ instructor has to get it right in the first go itself.
Live streaming is highly dependent on the convenience of the instructor and user. For instance, if the instructor and user’s choice of time does not match then the participant may not be able to attend the session at all.